Campaign Planning Specialist

New York, NY Open
Cypress HCM is looking for Campaign Planning Specialist in New York, NY. This local job opportunity with ID 3872300881 is live since 2026-10-06 14:41:50.

Job Description

Location

  • New York, NY
  • 1515 Broadway, NY006
  • Onsite, Monday through Friday
  • Hours: 8:30 AM to 5:30 PM


Job Description

  • Support the internal Campaign Planning team in translating global media briefs into digital media recommendations under the oversight of a Director-level lead.
  • Build and maintain media plan sheets capturing recommended platform mix, partner names, tactics, and budget allocation across digital media channels including programmatic, CTV, paid social, YouTube, and paid search.
  • Incorporate feedback across multiple revision rounds as plans move toward approval.
  • Support campaign activation by working with media buyers to ensure creative assets, tracking tags, and campaign details are delivered on time and set up correctly.
  • Maintain campaign documentation, naming conventions, and instructional guides.
  • Review plan sheets and campaign setups for errors and accuracy.
  • Monitor campaigns to confirm they are tracking toward delivery goals and flag issues for Director review.
  • Manage day-to-day communications with internal stakeholders and media vendors.
  • Assist with campaign recaps and optimization reporting against goals and benchmarks.
  • Stay on top of creative needs, specifications, and deadlines.
  • Review media briefs from internal marketing teams covering campaign objectives, approved budgets, timelines, and target audiences.
  • Develop media recommendations and plans and ensure campaigns go live and run smoothly following approval.
  • Support media buying negotiations and demonstrate an understanding of media vendors, marketplace dynamics, and economics.


Qualifications

  • 3+ years of hands-on experience in digital media planning or buying.
  • Experience working with digital media channels such as programmatic, CTV, paid social, YouTube, and paid search.
  • Knowledge of media buying and digital media offerings.
  • Experience using media planning tools such as Prisma or MediaTools.
  • Strong Excel and PowerPoint skills.
  • Strong attention to detail and organization.
  • Ability to manage multiple concurrent media plans under tight deadlines.
  • Clear communication skills when working with planning leads, media buyers, internal stakeholders, and vendors.
  • Familiarity with ad serving, tracking, or measurement platforms is a plus.


Pay Rate

  • $37.50 to $42.50 per hour


Requisition ID: PMOUNTJP00001786

Required Skills