Campaign Planning Specialist

Location

• New York, NY


• 1515 Broadway, NY006


• Onsite, Monday through Friday


• Hours: 8:30 AM to 5:30 PM

Job Description

• Support the internal Campaign Planning team in translating global media briefs into digital media recommendations under the oversight of a Director-level lead.


• Build and maintain media plan sheets capturing recommended platform mix, partner names, tactics, and budget allocation across digital media channels including programmatic, CTV, paid social, YouTube, and paid search.


• Incorporate feedback across multiple revision rounds as plans move toward approval.


• Support campaign activation by working with media buyers to ensure creative assets, tracking tags, and campaign details are delivered on time and set up correctly.


• Maintain campaign documentation, naming conventions, and instructional guides.


• Review plan sheets and campaign setups for errors and accuracy.


• Monitor campaigns to confirm they are tracking toward delivery goals and flag issues for Director review.


• Manage day-to-day communications with internal stakeholders and media vendors.


• Assist with campaign recaps and optimization reporting against goals and benchmarks.


• Stay on top of creative needs, specifications, and deadlines.


• Review media briefs from internal marketing teams covering campaign objectives, approved budgets, timelines, and target audiences.


• Develop media recommendations and plans and ensure campaigns go live and run smoothly following approval.


• Support media buying negotiations and demonstrate an understanding of media vendors, marketplace dynamics, and economics.

Qualifications

• 3+ years of hands-on experience in digital media planning or buying.


• Experience working with digital media channels such as programmatic, CTV, paid social, YouTube, and paid search.


• Knowledge of media buying and digital media offerings.


• Experience using media planning tools such as Prisma or MediaTools.


• Strong Excel and PowerPoint skills.


• Strong attention to detail and organization.


• Ability to manage multiple concurrent media plans under tight deadlines.


• Clear communication skills when working with planning leads, media buyers, internal stakeholders, and vendors.


• Familiarity with ad serving, tracking, or measurement platforms is a plus.

Pay Rate

• $37.50 to $42.50 per hour

Requisition ID: PMOUNTJP00001786