National Sales Manager

About Us

Versele is a fast-growing, international leader in premium nutrition and care products for performance animals and pets. Headquartered in Belgium, the company operates 10 production facilities across three continents and serves customers in more than 85 countries worldwide.

In the United States, Versele is accelerating its growth through a strong portfolio of brands: Versele, Higgins, Cavalor, and Roudybush.

• Versele and Higgins (Miami, FL) deliver high-quality, natural nutrition for birds, small animals and pigeons, with a strong presence in the specialty retail channel.


• Cavalor (Dalton, GA) is a premium and performance-driven equine brand, recognized globally for its expertise in advanced horse nutrition and care.


• Roudybush (Sacramento, CA) is a trusted name in scientifically formulated avian nutrition, known for its strong reputation among companion bird owners, breeders, veterinarians, and specialty retailers.

With strong brand equity, high-quality products, and significant untapped market potential, Versele offers a unique opportunity to drive growth and build market leadership across key US sales channels.

To support its US activities Versele is looking for a National Sales Manager.

Responsibilities

• Define and execute the US sales strategy across specialty retail, key accounts, farm and feed channel, and e-commerce, aligned with global objectives.


• Translate strategic priorities into clear sales targets, channel plans, and actionable roadmaps for the team.


• Lead, coach, and develop a team of 10+ sales professionals, drive performance, accountability, and a strong results-oriented culture.


• Oversee and optimize CRM systems to ensure accurate pipeline tracking, data integrity, and actionable sales insights


• Own and manage relationships with key national key accounts and other strategic partners.


• Drive distribution expansion, shelf presence, and online visibility, ensuring strong execution both in-store and across digital channels.


• Identify and unlock new business opportunities across channels and customer segments.


• Analyze sales data, market trends, and competitive dynamics to optimize performance, pricing, assortment, and channel strategy.


• Collaborate closely with (trade) marketing, supply chain, and finance to ensure aligned and effective commercial execution.


• Lead sales meetings, forecast processes, and business reviews with internal and external stakeholders.

Personality

• Strong leader, capable of managing and scaling a team.


• Highly results-driven, with a clear focus on delivering sustainable growth


• Strategic thinker who can bridge long-term vision with hands-on execution


• Commercially sharp with strong negotiation and influencing capabilities at key account customer level


• Entrepreneurial and proactive, comfortable building structure while driving growth


• Data-driven and analytical, with the ability to translate insights into action


• High level of ownership, accountability, and resilience


• Strong communicator, able to align teams internally and externally Customer-centric mindset with deep understanding of retail and e-commerce dynamics

Required Qualifications

• Minimum 10+ years of experience in B2B FMCG sales, with a strong track record of delivery growth


• Proven experience in leading and developing sales teams


• Extensive experience in Key Account Management,


• Strong experience in specialty retail and e-commerce channels


• Experience in pet food, animal nutrition, or adjacent FMCG categories is strongly preferred


• Master’s degree in business, Sales, Marketing, or related field.


• Excellent communication and stakeholder management skills


• Strong proficiency in CRM systems, Excel, and sales analytics tools

Our offer

• Starting salary range of $110 – $120k, depending on experience.


• Health, dental, life, vision, and 401(K) contribution plan benefits available.


• Reimbursed business travel expenses.


• Reports to the General Manager