Marketing Communications Specialist

Job Summary:

Horn USA, a subsidiary of Paul Horn GmbH, designs, quotes, and produces precision cutting tools in Franklin, Tennessee. The Marketing Communications Specialist creates and manages the content that carries the HORN brand to customers: print and digital design, copywriting, social media, email marketing, and paid media with industry publications. This role owns creative projects from concept through final production, manages Horn USA's email marketing and campaign work in HubSpot, and serves as the day-to-day contact for Gardner Business Media and Canadian Metalworking. The ideal candidate is a strong writer and designer who is comfortable with technical subject matter and works well across Sales, Technical, and Marketing teams.

SUPERVISORY RESPONSIBILITIES:

This position provides supervision to others: No

ESSENTIAL JOB FUNCTIONS:

Graphic Design & Print Production (Full Cycle)

• Design flyers, brochures, sell sheets, product announcements, print and digital ads, signage, trade show graphics, and presentation materials in line with HORN brand standards.

• Manage each project from start to finish: intake, concept, layout, copy, technical review, proofing, final approval by the HR & Marketing Manager, prepress file preparation, print vendor quotes, ordering, and delivery. No piece is released to print or published without final approval as outlined in our internal QC process.

• Maintain an organized library of templates, source files, and final assets.

• Partner with the Senior Events & Experience Coordinator to deliver event graphics, signage, and printed materials on schedule and within budget. All budget overages should be escalated to the HR & Marketing Manager for approval.

Copywriting

• Write clear, accurate copy for product launches, ads, flyers, web pages, emails, social posts, press releases, and editorial submissions.

• Translate technical tooling information into language that resonates with machinists, engineers, purchasing, and distributor audiences, and verify accuracy with Technical and Sales teams.

• Adapt global Horn Group content for the U.S. and Canadian markets.

HubSpot & Email Marketing

• Plan, build, and send email campaigns, newsletters, product announcements, and event communications in HubSpot.

• Build and maintain landing pages, forms, lists, segments, and automated workflows.

• Set up tracking for campaigns, including UTM and QR code tracking, and report on opens, clicks, conversions, and list health.

• Maintain contact data quality and list hygiene in partnership with the Marketing data team.

• Provide weekly lead lists to sales leadership and an overview report to the HR & Marketing Manager.

Social Media

• In coordination with the Digital Media Producer, manage the social media calendar and publish content across Horn USA channels, with a primary focus on LinkedIn and support for YouTube publishing.

• Write post copy and create graphics, and coordinate with the Digital Media Producer to package and publish video content.

• Monitor channels, respond to comments and messages or route them to the right team, and report on

performance monthly.

Media & Publication Partners

• Serve as the primary contact for Gardner Business Media, coordinating print and digital advertising, editorial and sponsored content, webinars, and online programs.

• Serve as the primary contact for Canadian Metalworking, coordinating advertising and content for the Canadian market.

• Maintain the media calendar, insertion orders, ad specifications, and deadlines, and track media spend against

budget.

• Coordinate subject matter experts and content for webinars and articles, and report on media performance.

Reporting & Brand Standards

• Track and report results for email, social, and media campaigns, and recommend improvements.

• Maintain brand consistency across all channels and materials.

Other Duties:

• Perform other duties as assigned.

• Support trade shows and events on site as needed.

SKILLS & ABILITIES:

• Excellent writing and editing skills, with the ability to write about technical products clearly.

• Strong graphic design and layout skills with a portfolio of print and digital work.

• Strong attention to detail and the ability to manage multiple projects and deadlines.

• Ability to work independently and collaboratively in a fast-paced environment.

• Comfortable learning technical subject matter and working with engineers and sales staff.

EDUCATION & TRAINING:

• Bachelor's degree in Marketing, Communications, Graphic Design, Journalism, or a related field.

• Equivalent combination of education and relevant experience will be considered.

KNOWLEDGE & EXPERIENCE:

• 2 to 4 years of experience in marketing communications, graphic design, or content marketing.

• Hands-on experience with HubSpot (email, lists, workflows, landing pages, reporting) is required; HubSpot certifications preferred.

• Proficiency in Adobe Creative Cloud (InDesign, Illustrator, Photoshop); Canva a plus.

• Experience managing print production with outside vendors.

• Experience managing business social media accounts, especially LinkedIn.

• Ability to learn quickly.

• Experience in manufacturing, industrial, or B2B marketing preferred.

• Proficiency with Microsoft Office.

WORK ENVIRONMENT:

WORKING CONDITIONS

• Professional open office.

HOUR/SHIFTS:

• Primarily first shift.

Hourly: $26-$31

• Commensurate with experience

BENEFITS:

• As outlined within Company Benefits Package.

PHYSICAL REQUIREMENTS:

• Must be able to work at a computer for extended periods.

• Must be able to lift up to 25 pounds.

• Occasional travel for trade shows and events.