Director of Digital Content & Social Media

Job Title: Director of Digital Content & Social Media

Location: On Site - Miami, Florida, United States

Salary: $135,000-$150,000 + 20% bonus

Skills: Social Media, Digital Marketing, Hospitality Marketing

About the Hospitality Company / The Opportunity:

Join a mission-driven company in the hospitality industry, creating memorable guest experiences through thoughtful service, distinctive storytelling, and a commitment to community and the environment. As Director of Digital Content & Social Media, you will shape how a portfolio of hospitality brands connects with guests across social media, websites, email, and mobile platforms. This leadership opportunity blends creative direction with digital strategy and operational excellence.

Responsibilities:

• Lead digital content strategy across social media, websites, email, mobile platforms, and emerging channels, aligning work with brand and business priorities.


• Set editorial, creative, and governance standards to deliver a consistent brand experience across properties and digital touchpoints.


• Lead, mentor, and develop a high-performing team while providing strategic direction to agency partners and external vendors.


• Advise property marketing teams and guide integrated content calendars, approvals, and campaign execution.


• Oversee website, CMS, app, and email content, ensuring it is current, engaging, optimized, and aligned with business goals.


• Direct social-first and editorial content production, including photography, video, short-form content, blogs, and long-form storytelling.


• Partner with brand, PR, influencer, food and beverage, digital performance, and property teams on integrated campaigns.


• Analyze channel performance and consumer insights, recommending improvements to engagement, audience growth, and business results.

Must-Have Skills:

• 10+ years leading digital content, social media, and integrated marketing for a luxury, lifestyle, hospitality, or consumer brand.


• Demonstrated success building enterprise-level digital content and social strategies that support brand awareness, engagement, and business performance.


• Proven experience leading teams and managing agency partners and external vendors.


• Experience directing creative production, including photo and video shoots, creative direction, and editorial development.


• Strong knowledge of social media, websites, email marketing, and mobile content strategy, with a track record of maintaining brand consistency across channels.


• Experience with CMS platforms such as Drupal or WordPress, including website content strategy, digital merchandising, and user experience principles.


• Knowledge of CRM and email marketing platforms, such as Salesforce Marketing Cloud, and lifecycle communications.


• Excellent editorial judgment, visual storytelling instincts, and understanding of social platform trends and algorithms.


• Analytical ability to use performance data and consumer insights to optimize content and inform decisions.


• Strong leadership, communication, presentation, organization, and cross-functional collaboration skills.


• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent professional experience.


• Ability to travel as needed for content productions, hotel openings, brand events, and property collaboration.


• Applicants must submit a portfolio and/or social media accounts featuring content they have shot and edited.

Nice-to-Have Skills:

• Experience with global and emerging social platforms, including Douyin, RED, WeChat, and Weibo.


• Experience in luxury hospitality or managing digital content across a multi-property brand portfolio.