Senior Merchandising Manager

The Senior Manager, Merchandising owns the assortment strategy and P&L performance for a major product category (floral and/or non-floral). This is a step up from a tactical execution role into strategic ownership: you'll set category direction, own vendor and margin negotiations, and represent Merchandising in cross-functional planning with Supply Chain, Ecommerce, Marketing, and Finance leadership. You'll also be a people manager, developing that direct report's skills and growth path.

What You'll Do

• Own end-to-end assortment strategy for your category — architecture, pricing, margin targets, and lifecycle planning — aligned to brand and revenue goals


• Set and manage the category P&L: sales, margin, markdown, and inventory turn targets, reporting results to the VP of S&OP and Merchandising


• Own vendor strategy: lead high-stakes negotiations on cost, terms, and exclusivity; manage the senior vendor relationships in your category


• Set the GTM calendar for your category and hold cross-functional partners (Supply Chain, Ecommerce, Marketing, Creative) accountable to it


• Translate trend, competitive, and customer data into a forward-looking assortment point of view; present recommendations to senior leadership


• Partner with Supply Chain leadership on demand planning, inventory investment, and replenishment strategy for the category


• Represent Merchandising in seasonal planning (peak holidays) and post-mortems, driving action items company-wide


• Be the escalation point for product quality, sourcing, or availability issues within your category

Who You Are

• A strategic operator who can zoom out to set direction and zoom in to fix a broken PO


• A confident negotiator with a track record of improving vendor economics


• A people leader who develops talent, not just manages tasks


• Fluent in data — comfortable building and defending a P&L, not just reading one


• Calm under pressure during peak seasons, with the judgment to triage competing priorities


• A clear, credible communicator with senior stakeholders and cross-functional peers alike

What You Bring

• 8–10+ years in buying, merchandising, or planning, ideally in DTC, gifting, or retail


• 3+ years directly managing people, with demonstrated success developing managers/associates


• Proven ownership of a category P&L, including margin and markdown management


• Vendor negotiation experience at a strategic (not just transactional) level


• Bachelor's degree or equivalent experience


• Proficiency in Excel/Google Sheets; experience with Looker, Tableau, or similar BI tools a plus


• Willingness to learn floral/plant product knowledge if not already a category expert