Sales Manager

Company Overview:

Strategic Talent Partners has been retained by our client, a 2nd generation, family-owned residential services business, to hire a Sales Manager.

Position Overview:

Reporting to the Owner, the Sales Manager will be responsible for leading, developing, and growing a high-performing residential (B2C) HVAC sales team.

The ideal leader brings deep expertise in residential sales, strong training, coaching, and mentorship skills, and a values-oriented leadership style rooted in integrity, service, and excellence. This opportunity is for a hands-on leader who thrives in the field and works alongside their team.

Our client provides services to customers throughout the Western Chicago Suburbs. This is a full-time role based out of their office, with travel in the field as needed to support the team.

Key Responsibilities:

Sales Leadership & Performance

• Inspire, lead, and hold accountable a high-performing residential HVAC sales team to achieve and exceed revenue, conversion, margin, and customer satisfaction goals.


• Set aggressive sales plans and propose strategic expansions aligned with company growth objectives.


• Establish clear expectations and drive consistent accountability through daily/weekly KPI tracking.


• Conduct ride-alongs, in-home observations, deal reviews, and active participation in the sales process to improve close rates and customer experience.


• Ensure every customer interaction delivers a best-in-class satisfaction experience, resulting in positive feedback and long-term trust.

Coaching, Training & Onboarding

• Hire, train, and motivate a team of In-Home Sales Professionals.


• Build and maintain a structured coaching rhythm for new and tenured consultants, including onboarding and ramp process for new hires.


• Conduct daily and weekly sales training meetings focused on consultative selling, professionalism, and customer-first solutions.


• Perform regular performance evaluations, manage Performance Improvement Plans (PIPs), and coach direct reports to sustained success.


• Partner with financing vendors and train the sales team in effectively presenting and closing with financing options.

Sales Operations & Collaboration

• Own sales lead coordination and ensure effective distribution and follow-up within the sales department.


• Work closely with the Installation and Operations teams to ensure seamless sales-to-install handoffs and successful project execution.


• Collaborate directly with the Owner to manage departmental P&L expectations and profitability targets.

Culture & Values Leadership

• Serve as a key member of the Leadership Team, contributing to strategic direction, market growth, and increased market share.


• Promote a disciplined, no-excuses, high-integrity environment rooted in excellence and stewardship.


• Champion company values and mission in daily leadership and decision-making.

Skills and Experience:

• 3+ years of sales leadership / sales management experience (B2C).


• 7+ years of overall sales experience, preferably in residential, commission-driven environments.


• Strong understanding of consultative in-home selling, customer experience standards, and sales process execution.


• HVAC, building materials, and/or home services experience a plus.


• Hands-on leadership style: visible in the field, engaged in deals, present with the team.

Compensation & Benefits:

Our client offers a competitive salary and benefits package commensurate with experience. Target base salary is $95,000 - $130,000 + performance-based bonus opportunity.

Benefits include:

• Comprehensive Paid Training.


• 100% company paid health, Dental, and Vision insurance for your entire family.


• 100% company paid short- and long-term disability.


• 100% company paid Life Insurance.


• 401k with 4% company match