Product Management Specialist

About the Company

LS ELECTRIC AMERICA (“LSEA”), previously known as LG Industrial Systems, a global manufacturer and supplier of electrical equipment and products, is looking to establish its presence in the North American market under its own brand name. The establishment of the US based office in 2013 was a significant step toward this goal.

About the Role

The Product Management Specialist will be responsible for managing content creation for various marketing materials, coordinating with headquarters in Korea, collaborating with cross-functional teams, and conducting market research to drive product management activities.

(This position is not eligible for visa sponsorship)

Responsibilities

• Manage content creation for various marketing materials, including brochures, manuals, presentations, and datasheets, ensuring consistency in brand messaging.


• Coordinate closely with the headquarters in Korea to align global marketing strategies and maintain consistency in content creation for various marketing materials. Facilitate regular communication and updates to ensure coherence.


• Collaborate with cross-functional teams (e.g., sales, customer service, and design) to ensure marketing efforts are integrated and aligned with overall business strategies and goals.


• Product management activities by gathering and documenting customer requirements, creating product specifications, and aiding in the development of product roadmaps.


• Collaborate with the product strategy team in Korea to ensure that marketing materials accurately reflect product features and capabilities. Provide input during the product design and development phases.


• Conduct comprehensive market research and competitor analysis to identify industry trends, target audiences, and new growth opportunities. Present findings through detailed reports and actionable insights.


• Analyze the performance of marketing campaigns using various metrics and analytics tools. Provide recommendations for improvement based on data-driven insights.


• Manage relationships with external agencies, vendors, and partners to ensure high-quality deliverables and adherence to project timelines.


• Stay updated on the latest marketing trends, tools, and technologies. Propose and implement innovative ideas to enhance marketing effectiveness.


• Prepare and present regular performance reports to senior management, highlighting key metrics, achievements, and areas for improvement.


• Develop and implement pricing strategies based on market research, cost analysis, customer value perception, and competitive positioning. Continuously assess and adjust pricing policies to ensure profitability and market competitiveness.


• Monitor product performance and customer feedback to identify opportunities for product improvements and innovations. Facilitate communication between customers and product development teams.


• Conduct training sessions and create documentation for sales and customer service teams to ensure they have the knowledge and tools to effectively support and promote the product.

Qualifications

• Bachelor’s degree in Marketing, Engineering (Electric or others)


• Minimum 2–3 years of experience in a related field


• Proven experience in a B2B


• Excellent written and verbal communication skills in both English and Korean (Preferred)


• Ability to work independently and as part of a team in a fast-paced environment


• English fluency; effective oral and written skills; ability to synthesize and present presentations from C level to factory floor in small to large groups


• Self-motivated


• Goal oriented, results driven


• Strategic thinker


• Detail oriented; process driven


• Team building skills


• Ability to persuasively lead without authority


• Advanced presentation skills


• Excellent interpersonal and communication skills


• Professional time management and organization skills


• Analytical skills with intermediate level Excel and PowerPoint skills

Other benefits

• Health, dental and vision, Long/short term disability and life insurance


• 401K plan with match


• Paid time off