Marketing Director

About the Company

Yibi Group is a leading OEM manufacturer and strategic partner for global luxury and fashion brands

With extensive experience in high-end jewelry and accessories manufacturing, we are strengthening our presence in North America to support brand influence and business growth.

About the Role

We are looking for a New York-based Marketing Director to lead Yibi Group’s marketing strategy and execution for the North American jewelry and accessories market.

The role will connect the New York market with our China-based teams, strengthen Yibi Group’s industry visibility, and support client development among luxury jewelry, fashion jewelry, and accessory brands.

Responsibilities

• Develop and execute North American marketing strategies for Yibi Group’s jewelry and accessories business.


• Build brand awareness through digital marketing, industry media, content, events, and strategic partnerships.


• Create marketing materials that communicate Yibi Group’s product development, manufacturing, and technical capabilities.


• Support business development with market insights, client presentations, campaigns, and lead-generation activities.


• Manage social media, digital campaigns, website content, and marketing performance.


• Coordinate with China-based marketing, product, and business teams.


• Maintain consistency with luxury industry standards and Yibi Group’s brand positioning.

Qualifications

• 3+ years of marketing experience in luxury, jewelry, fashion, accessories, or related industries.


• Strong understanding of the North American luxury and jewelry market.


• Experience in brand marketing, digital marketing, content, events, and business development support.


• Excellent communication, project-management, and cross-functional coordination skills.


• Experience working with international teams is preferred.


• Fluent written and spoken English; Chinese proficiency is a plus.

Equal Opportunity Statement

Yibi Group is committed to creating an inclusive and respectful workplace and provides equal employment opportunities to all qualified applicants.