Beverage Sales Specialist

About the Company

Countermeasures is a dynamic sales organization headquartered in Franklin, TN that partners with breweries, distilleries, and beverage suppliers to deliver long-term success strategies. Our services include Sales Representatives, Key Account Management, Expansion, and Retail Marketing services.

*Must reside in San Mateo County*

About the Role

The Beverage Sales Specialist is a full-time, outside sales role based in San Mateo County, CA. This role will focus on driving sales, building relationships with wholesale partners, retail accounts, and consumers to ensure brand growth and visibility. The Beverage Sales Specialist will be responsible for developing and implementing sales strategies, conducting tastings, and achieving sales targets for four supplier partners.

Key Responsibilities

• Actively selling and promoting a variety of suppliers to retail accounts, restaurants, and on-premise venues


• Visiting 40 accounts per week


• Utilizing CRM to track and monitor sales as well as report on achievements


• Planning and executing in-store tastings, promotional events and trade shows to increase brand awareness


• Conducting staff trainings at accounts to ensure thorough product knowledge and proper brand representation


• Submitting supplier recaps every Monday morning


• Meeting or exceeding monthly KPIs and sales goals

Qualifications

• 3-5 years of beverage sales experience


• Experience in B2B sales and lead generation


• Ability to create and deliver effective sales proposals


• Experience with on and off-premise beverage sales


• Sales experience working for both supplier and distribution company


• Excellent time management and organizational skills


• Strong interpersonal and communication skills


• Experience with CRM software


• Expert knowledge of the greater San Mateo County market

Salary Range: $70,000 -$90,000 annually. Actual compensation will depend on qualifications, experience, and other job-related factors permitted by law.